In my last post I made some comparisons to the marketing strategy of Mountain Dew and the church sharing the gospel.  The main thing to remember from that article is that the soft drink maker changed their marketing but kept their product the same (although someone pointed out that the formula was changed in 1960, but that was long before the time period I dealt with).  In the same way some churches may need to update the methods they use to reach a lost and dying world with the saving gosp...


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